Tag: content creation

Marketing/

God Gave You a Story, Now It’s Time to Share It on Video

You didn’t simply stumble into your business. The creativity you pour into your work, the way you serve your clients, and the impact you make are all intentional. None of it is random. God placed a message, a testimony, and a mission inside of you, and that story isn’t meant to sit in the background. And yet, so many Christian women creatives hesitate to show up on video. Maybe you’ve said things like:

  • “I don’t feel confident on camera.”
  • “I don’t know what to say.”
  • “I’m not sure if people will even care.”

But the truth is, your story has the power to inspire, encourage, and attract the right people. And in today’s world, video is one of the most powerful ways to share it.

Your Story is a Calling

Think about the testimonies in the Bible. The stories of Abraham, Joseph, Ruth, and Esther weren’t simply for them. They were documented so others could learn, believe, and be transformed. That’s exactly what your business story can do. When you show up on video, you:

  • Build trust with your audience
  • Show your values in action
  • Position yourself as the go-to person in your industry
  • Reach the people God has called you to serve

People connect with faces, voices, and authenticity. They want to see who’s behind the business, not only a pretty logo and polished website. And if you don’t share your story, how will they know you’re the one to help them?

Overcoming the Hesitations About Video

Still feeling a little hesitant? I totally understand. These are a few things to keep in mind: 

Connection matters more than perfection – No one expects you to have a Hollywood-level production setup. What people want is authenticity. Start with simple videos that feel natural to you.

Your voice matters – If God called you to this business, then He also equipped you with everything you need to succeed. You don’t have to be the loudest or the most polished—just be you.

Practice builds confidence – You don’t have to post your first take. Record yourself, play it back, and get comfortable without the pressure of being ‘live.’ The more you do it, the more natural it feels.

Your audience needs to see you – Would you rather book a service from someone you’ve seen and heard or a faceless name on the internet? The same applies to your audience. People need to see you in action to trust you.

The First Videos Every Christian Entrepreneur Should Post

Not sure what to say? Start with these 3 foundational videos:

  1. Your Brand Story Video
  • Share why you started your business and the mission behind it.
  • Talk about how faith played a role in your journey.
  • Keep it short and heartfelt, around 60-90 seconds.
  1. A Testimonial or Client Story
  • Feature a real-life transformation (even if it’s your own!).
  • Show how your work helps others and why it matters.
  • This builds social proof and attracts new clients.
  1. A Quick “Behind the Scenes” Clip
  • Show a day in your life as a faith-driven entrepreneur.
  • Let people see your process, workspace, or a fun moment.
  • This makes your brand feel real and relatable.

Pro Tip: You don’t have to overcomplicate this! Use your phone, natural light, and a simple setup to get started.

Need Help Bringing Your Story to Life on Video?

If you want to start using video but need help with strategy, storytelling, or execution, my company, Chayil Media Publishing, can help you. I specialize in creating story-driven videos for service-based and product-based entrepreneurs who want to connect with their audience and grow their business. This is how I can help: 

1. 90-Minute Video Storytelling Session

If you need help developing a clear video strategy, mapping out your content ideas, or learning how to structure your videos for engagement and conversions, this one-on-one session is designed for you. During this session, we’ll:

  • Outline your brand’s unique storytelling framework
  • Develop a content plan that feels natural and aligned with your voice
  • Identify the best video formats and platforms for your business
  • Ensure you feel confident and prepared to show up on camera

Click here to book your 90-minute video storytelling session.

2. Video Editing Services

Already have footage but need it professionally edited? I offer video editing services that transform raw clips into polished, high-quality videos that reflect your brand and keep viewers engaged. This service is perfect for:

  • Entrepreneurs who record their own content but want expert-level editing
  • Business owners who need social media-friendly video formats
  • Creators who want their message to be clear, engaging, and visually appealing

Click here to learn more about my video editing services.

I’m here to make the process simple and stress-free so you can share your story with confidence. Your story deserves to be told.

Branding/

How to Create Content with Confidence

You’ve probably heard the marketing gurus talk on social media about the power of content creation – which is the behind the scenes work every entrepreneur or blogger does to help define who they are to what they do.

It’s all the rage these days, and for a good reason! But let’s be real, it can also feel super overwhelming with all the information out there.

I’m sure you even took a deep breath before clicking on this article. For one, deep down inside you know that you want to muster up the confidence to create compelling content for potential clients or customers.

Afterall, it’s part of the foundation that gives your brand a unique identity and voice. For instance, think about your favorite Instagram pages. What’s your immediate thought? How do the color schemes speak to you? Carousels? Reels? All of these were produced with intention though the creative process of content creation.

Now, although the process of creating is different for all of us, the methods are quite similar. I often think about ways to engage a potential customer/client, but I know that’s not all it is to it when creating content. Creating content with confidence goes beyond the end goal. There are the in between processes you have to take into consideration. I love being intentional about what I produce. Staying true to my faith is important so I’m mindful of trends as well.

And personally, I’m most authentic when I share details in content that’s encouraging or inspiring, entertaining and informational that will benefit one of my customers or followers. As for confidence? Well, my confidence to create content grew over time. Initially, I felt like I didn’t know what I was doing. I know in my heart that I wanted to make sure whatever I shared on a social media platform wasn’t stuffy but relatable.

So, as a Virtuous Creative in business, how do you come to the place of creating content with confidence? Well for one, you should always be lead with prayer before action. And by the way, you don’t have to wait as long as I did to create content in your business.

Confidence comes from within. Know that God has equipped you with everything you need to succeed. So, trust in His plan, believe in yourself, and let that your confidence shine through in every piece of content you create.

Start with prayer. Once you take that first step, the Lord will guide you. In addition to prayer, consider the following tips that I’ve learn overtime from my own personal journey:

Know your brand identity – Your brand identity is the visible element of your business. This includes name, logo, colors and design. When you know your identity, the vision for your brand will come quite easy.

Make a plan – Schedule time to brainstorm and jot down ideas. Sometimes we find inspiration from other platforms like Pinterest and Tumblr. Make a plan to create content that will help convey your brand’s voice and vision.

Try it out – Use wisdom when trying out different methods. Every trend is not meant for you. If there is something that you have researched that sparks your interest and aligns with your vision, try it out. We sometimes receive good feedback but do not feel discouraged if you do not receive the outcome you hoped for. Do it scared and do it brave. Don’t be afraid to create your own trend.

Be consistent – Consistency goes hand and hand with making a plan. Scheduling time helps with being consistent also. The goal of consistency will show your community that you are trustworthy and you that you are serious about your brand and business.

Don’t be afraid to step out of your comfort zone. Take risks, try new things, and push those boundaries. Remember, growth happens when you dare to be bold. You never know what incredible opportunities might come your way!

Content creation is your labor, your work of heart that should not be in vain. Yes, it can feel overwhelming at times, but remember, each step you take is a seed planted in the fertile soil of your brand’s growth. Every piece of content you create is a testament to your journey, your faith, and your brand.

Look, the journey of content creation is a marathon, not a sprint. It’s a process of discovery, of finding your voice in this noisy digital world and staying true to your faith. Like the Apostle Paul wrote in Corinthians, “Therefore, my beloved brothers, be steadfast, immovable, always abounding in the work of the Lord, knowing that in the Lord your labor is not in vain.”

So, start now. Don’t wait another day to let your voice be heard. Your audience is waiting to connect with your brand’s amazing products or services. And guess what? The world needs the unique light that only you can shine.

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