6 Marketing Tips for New Entrepreneurs
Understanding marketing is essential to your success as a new entrepreneur. Marketing is how your target audience finds you. The first thing I ever marketed was my self-published poetry book in 2011. I learned a lot about marketing on social media and through the book’s website – and Amazon. I used that experience – along with my journalism skills to also market my Christian women’s digital magazine “Virtue and Memoirs.”
And these days, I’m still a content creator at heart – marketing Chayil Media Publishing – my copywriting and brand storytelling business, my digital magazine, and my personal brand. Why? Well simply put, without marketing, you won’t gain the exposure to grow a sustainable brand or business.
Marketing is how you gain the trust of your target audience by showing, telling, and proving that your products, services, or business are there to support them.
Danielle Delaney
The following are six marketing tips every new entrepreneur needs to get started right.
Focus On Building Relationships with Your Target Audience First
Before you sell to your audience right away, learn to build a strong relationship first. In other words, the freer value you provide in the long run, the stronger the relationship becomes — making it easier to market your products at a later time. By the way, if you want to learn more about what your audience needs from you, don’t be afraid to survey them on social media by asking questions or doing polls.
Share Engaging and Valuable Content
No business today, online or off, can survive without content marketing. Without content, your audience will not understand the type of value you provide. This can be done through blog posts, videos, photos or even sharing user-generated content. And if you’re not familiar with user-generated content – It’s content that’s shared on social media by one of your customers or clients promoting your brand. You can easily reshare this content with your followers.
Don’t Skip Email Marketing
Emails offer the highest return on investment compared to all other online marketing strategies. There is a myth that email marketing is dead, but this is far from the truth, with nearly three hundred billion emails being sent around the world today. Email marketing is powerful because you don’t have to battle with the algorithms of the world.
Set Up a Business Blog
A blog on your website is a great way to have sole ownership of what you share and sell to your community. If a specific social media platform disappears, you won’t reach them. However, you know this won’t happen since you control your blog. Making it easy to share information with your customers or target audience whenever you can.
Use Social Media
You can’t avoid social media. Even just one social media account can skyrocket your reach and exposure as a brand. Did you know that nearly four billion people worldwide use some form of social media? This means your potential to reach your target audience is almost limitless. Find out which platforms your audience hangs out on and jump in with a strategy. However, be careful not to overwhelm yourself. I recommend sticking to 2-3 platforms.
Get Help
Marketing helps you reach certain revenue goals and reach your target audience effectively. Without marketing, it is unlikely your customers will find you very easily. If you need help, try to hire someone who can help you. A few roles that come to mind are social media managers, copywriters, website designers, and brand photographers
Marketing doesn’t need to be complicated. As long as you create content that your target audience needs or wants, you will likely be successful. And of course, don’t forget nailing down a strategy first.
Unfortunately, many entrepreneurs make mistakes that can hinder their success by ignoring customers’ needs or not taking the time to share your value.
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